Comments submitted for Draft Proprietary Name Guidance

Posted November 10th, 2014. Filed under Concentrics News, Industry Headlines

Concentrics submitted written comments to the Docket for the Draft Proprietary Name Guidance.  We also submitted the results of a study that was  funded in part by CHPA, regarding “Consumer Navigation and Selection Behaviors for OTC Products.”  This pilot study showed that consumers use the brand name of the product to help them locate and select the products they need.